New book "Project Black Mask" recently was released by famous DayJobKiller team which is lead by Chris Mcneely who was also author of quite popular books "Adwords Miracle", "Project X" and earlier this year released "Day Job Killer". These books previously broke sales records at ClickBank and this new release is following same faith as within first week gravity for this book reached 500 at Clickbank and reached rank of top 1000 most visited webpages in internet according to alexa stats. This of course is outstanding achievement that Chris is repeating with every product he is releasing but in my opinion this is highly hyped out book which promises more than it actually delivers. Let's review why I think so:
1. Author of this book isn't Chris but Alex Goad from Net Frontier which means that Chris was just leading launch campaign and used his brand of DayJobKiller for higher success and to increase hype.
2. This book contains quite a lot of rehashed information that is available freely and experienced marketers will not find anything that groundbreaking new and original in this book.
3. Techniques described in this book basically show how to use automation tool to create thousands of pages each focusing on one keyword combination for each page to maximize chances of reaching top ranks in search engine results page (SERP) that guarantee quite focused organic traffic. But these techniques are quite outdated and were worth it may be a year ago but now have high potential for getting slapped by search engines.
4. Using these techniques may get your adsense account banned, websites that are used for this blacklisted and worst of all you can end up wasting quite a lot of time in creating such large hoards of focused keyword pages but not getting any traffic because these methods are considered black hat.
So I think it is only useful for those who focus on adsense site building and monetizing those with free or so called organic traffic from search engines but are just starting out with this and don't want to waste time researching how to do this via freely available information or for those experienced ones who never earned with adsense before via organic traffic and like to create shortterm high profit campaigns that have very high risk of becoming not profitable soon especially after such hyped up product release.