Adwords Editor

So let's review what happened since last report. After I set my goals to reach 50$ per day by end of week and 100$ per day by end of month I was forced to quickly reconsider my goals. And most probably you thought I did it because those goals were not possible to reach within such short period of time. Well reason was different and you will understand if you look at that screenshot below and you'll see that I reached my first goal of 50$ per day on same day or 17th of April



And then I realised that if I continue at such pace I would be not just earning 50-100$ per day but also spending around 60-70% of that amount to get that paid AdWords traffic. To earn that 54.52$ on 17th of April I had to spend 33.54$ which isn't that bad actually because it is pure profit of 21$ or 62% ROI. But payment procedure with AdWords and AdSense is quite unfavorable for AdSense earners because AdWords account is charged twice per month but earnings from AdSense are sent once per month with one month delay. Basically this means that if I earn on average 50$ per day then during one month I will earn around 1500$ but will need to pay to AdWords around 1000$ by end of this month but those earnings I will receive only month later. So by the time I receive that first payment I would already have spent over 2000$ and first payment would cover only large part of it but not completely. With budget of 100$ per day it would be just twice as much. So I decided to slow down this pace by setting daily budget to smaller amounts and work more on optimising my campaigns and in attempts of increasing that ROI to even higher figures. And I had quite some progress in this because I managed to increase daily ROI (return of investment) to whooping 120% on average per day for last 7 days. This basically means that for each 100$ spent in AdWords I would earn 220$ in AdSense or pure profit of 120$ per day. Although somewhere in the process of this optimisation I either lost some highly searched keywords or for some other reason my current campaigns dropped in traffic volumes which also means less daily gross values but currently I am not that concerned about this while I continue my experiments on lowest possible bids to get that max ROI because I plan to wait at least for my first AdSense payment before I start increasing daily budgets and searching for more profitable campaigns so for few next weeks I will continue playing around with various aspects of my current campaigns like ad copy text, keyword grouping, relevancy of those ads to increase ctr (click through rate) so I can learn what changes have most affect on increasing overall ROI and wait for my first 300$ payment somewhere in beginning of June.
That's about it regarding my recent progress with this AdSense arbitrage campaign but here is some valuable tip I want to give you especially for those who already got into this process and soon will be or already are working with their AdWords campaigns. Google provides free tool called AdWords editor (just Google search for AdWords editor for download link) which makes working with AdWords campaigns much easier and less time consuming because it can be done offline without waiting on those browser responses during navigation through various campaigns and some very nifty features that will allow applying some advanced optimisation methods like peal and stick. One of those features I loved most is keyword grouping which allows splitting existing ad group with some 200 keywords into 20-30 separate ads grouped by common keywords and this is good option to make more focused and relevant ads which will eventually increase ctr and allow filtering out useless keywords that bring traffic but no clicks. Anyway once you play around with it you will see it's advantages.